We've spent 35 years
inside small business. The AI part is new.
B:Side Assist is a lender-backed financial intelligence platform for small businesses, built by a team that has spent more than three decades lending to owners across Colorado, Utah, Arizona, and New Mexico. We built Assist because we knew what business owners needed before the technology existed to deliver it.
Built by lenders, for businesses
We didn't build this in a lab. We built it across the table.
B:Side Capital has been lending to small businesses across Colorado, Utah, Arizona, and New Mexico for over three decades. Thousands of loans. Thousands of conversations across the table from owners trying to figure out their numbers. We've seen what happens when a business owner doesn't have visibility into their own finances. We've also seen what happens when they do.
That's why we built Assist. Not because AI is trendy, but because we kept watching good businesses get blindsided by cash problems they could have seen coming. We knew what those owners needed, because we'd been sitting across from them for years. The technology is new. The understanding of what small businesses actually need is not.
The track record.
Behind the technology.
Every feature in Assist was shaped by real lending decisions, real business conversations, and real outcomes. These aren't vanity metrics. They're the foundation we built on.
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Years lending to small businesses across the West
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States: Colorado, Utah, Arizona, and New Mexico
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SBA 504, 7(a), and direct loans from $10K to $5.5M
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Certifications: CDC, Lender Service Provider, and CDFI
Stop guessing. Start knowing.
Connect your accounts in two minutes and see your complete financial picture. Free to start, no credit card required.
Without Assist, you're leaving money on the table
2 min
to connect your accounts and get your first insight
3 months
of runway risk predicted before it becomes a crisis